When you are trying to promote a product in the market, you should ensure that the product label boasts superior quality. The customer must certainly be lured to purchase the product when he comes across the impressive graphic design. Hence, it’s important to spend ample time designing the product label. You must rack your mind to come up with a simple yet different product label. So, with this in mind, let’s check out some tips to create the perfect product label. If you’re seeking assistance in designing the product label, you must get in touch with the reputed packaging companies in Mumbai.
#1 Try to enhance the readability
Even if you create the most visually appealing product label, your customers will not read it if it isn’t clear. So, without any doubt, you must consider readability as an important design element. It’s completely fine if some of the aspects of the product label are close to one another. But, when your product hits the shelves, the name of the product and the company must be visible from a distance. In such a case, you must go through the overall design and check how the label appears from afar.
#2 Take care of the white space
If you are coming across the term white space for the first time, it’s nothing but the space between the different design elements. This white space must not be overlooked in graphic design. If you don’t consider leaving enough white space, the design will appear cluttered. An individual then has to strain his eyes to check out the print on the label. Apart from creating visual interest, leaving enough white space can help separate important information. Above all, the overall design will appear presentable when the product is kept along with other items.
#3 Consider a catchy product label design
In today’s era, an individual will purchase the product only when the product label design appears to be eye-pleasing. So, it’s better to use the graphic elements sparingly to influence the buying decision. You should also be prudent in selecting the material so that you can print the design with great care. As you surf the internet, you may come across many generic product label templates. But, it’s always better to customize the template and add a personal touch to the design.
#4 Make the product label memorable
Impeccable graphics designing skills can surely make the product label memorable. But, when the expert walks the extra mile, he should ensure to grab the attention of those who are looking for your product. He must be smart enough to use a combination of fonts and include strategic elements. Eventually, the overall design is worth 1000 words. Individuals are bound to remember the product only when the product label portrays what it wants to convey. Feel free to contact package design companies in Mumbai when it’s overwhelming to design boxes for your products.
Also read: How packaging can increase your sells
https://www.proshank.com/how-packaging-can-increase-sales/
#5 Focus on the print quality
When the product label boasts high print quality, it will entice individuals to purchase. The label will make the product stand out not only on the shelves but also in the competitive world. In case the product label is unclear, people will tend to consider some other product that the competitor is marketing. After all, poor print quality will instil a totally different brand image in the minds of many individuals.
#6 Always consider the label size
Soon after you manufacture the product, it’s important to choose a suitable label size. While you will be including every single piece of information, it should be clear and visually pleasing across the product label. Before you insist the graphic designer come up with a creative label, make sure you measure the product and figure out how you will paste the label. If you don’t have time by your side, then you can approach a print expert right away. Contact packaging companies in Mumbai if you think that it’s tedious to design a product label.
#7 Highlight the product’s USP
When you want to present the USP effectively, you will have to think with a creative bent of mind. Later, when you analyze what other companies sell, you can think about how the company can differentiate itself in the business world. Towards the end, your product must appear unique but not weird in the market. You also need to think about what will drive and encourage an individual to purchase a particular product.
Finally, you should always consider the design trends before you request the graphics designer to present the product label. Subsequently, you need to be careful about the colour contrast. Further ahead, embracing custom lettering can enhance the look of the product, and a gorgeous pattern can further take the label design to the next level. When you approach reputed package design companies in Mumbai, you can count on the team for the perfect packaging design.
Pro’Shank author: Uday Padhye | Images from: Unsplash.com