Artline Branding and Packaging

Artline, Fineline Pens & Stationery was created by Japanese organisation Shachihata, which has always sought to set the highest standard for its products while maintaining its concern for the environment. Artline approached Pro’Shank for total branding and packaging for Indian market.

Artline BRAND POSITIONING

At Artline, we are helping your world flow better!! From bringing ideas to life to helping you realise your potential; letting your messages be heard or articulating your memories, things simply flow better with Artline.

GOAL • BELIEF • PURPOSE

We have created an attractive concept that will help creative people to understand Artline products better from packaging design to craft their masterpiece.

Overview

The Problem

Entering the new dynamic market which has a market leader such as Kokuyo Camlin and Faber-Castell.

The Solutions

After understanding the consumer needs in India, we came up with concepts that connected to the Indian consumers and inspired them to craft a masterpiece by using Artline products.

  • CLIENT:

    Artline Stationery

  • YEAR:

    2012

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